Digital Marketing Course: SEO/SEM/SMM/PPC/Google Analytics

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Digital Marketing (SEO/SEM)

Digital Marketing Course Digital marketing is also known as web marketing or Internet marketing. It deals with the marketing of …


    Digital Marketing Course

    Digital marketing is also known as web marketing or Internet marketing. It deals with the marketing of products or services using internet. The emerging e-commerce trends as seen in companies as Flipkart, Amazon, and numerous similar companies have grown very fast in recent past years. This has provided opportunity for marketing professionals, professionals in different areas of services, and business owners to use digital marketing in their areas of business and job functions. This course is aimed at providing the skills in the Digital Marketing area for senior level executives across business functions, marketing executives, professionals like doctors, trainers, consultants, etc. and SME business owners. Using such expertise that they can effectively either use these techniques themselves or have better expertise to plan such digital marketing strategies and actions for their business and job functions. To the students and working executives, this course would help in getting an attractive job role in digital marketing across all types of companies.

    Course Syllabus

    • Module 1 – Search Engine Optimization (SEO) : What is Search Engine?; Learn How Search Engines Work; Functions of a Search Engine; Understanding Google Page Rank; Introduction to Search Engine Optimisation; Design and Architecture of a website; Keyword Research and planning; On page Optimization techniques; Off page Optimization techniques; Useful Tools for SEO; Measuring your SEO strategy.

           Estimated Duration : 15 hours. 

    • Module 2 -Search Engine Marketing (SEM), PPC and Google Adwords: Introduction to Inorganic search results and Search Engine Marketing; Introduction to Google Adwords; Adwords Account Management; Navigating the Google Adwords; Keyword Research in Adwords; Creating Ads in Google Adwords; Understanding Match types; Learn different targeting options in Adwords; Creating and Managing your First Ad Campaign; Adwords Reporting and understanding Reports.

      Estimated Duration : 15 hours. 

      • Module 3 -Social Media Marketing (SMM): What is Social Media; Why care about Social Media?; Getting Started with Social Media; Social Media Channels; Understanding Facebook Marketing; Understanding Twitter Marketing; Understanding LinkedIn Marketing; Understanding Reputation management on social media.

    Estimated Duration : 15 hours. 

                   Module 4 -Web Analytics and Google Analytics : Introduction to Web Analytics; Defining Goals and Conversions; Understanding data; Understanding Segmentation; Introduction to Google Analytics; How does Google Analytics work?; Setting up Google Analytics Account; Goals and Actionable Insights into Google Analytics; Understanding Reports in Google Analytics.

      • Web analytics is important because it helps you discover what is happening on your website and why is it happening. Information extracted from analytics can be used to improve the effectiveness of your marketing and advertising strategies.

    We offer in-depth Google Analytics Training Program which helps you understand your website traffic so that you can drive your campaigns in the right direction and thus improve the ROI of your online business. Google Analytics is a perfect tool to justify your marketing spends, generate more sales and reduce cost per conversion.

    Estimated Duration : 10 hours

    Ms. Angel/ Akhil

    Mobile/Whatsapp: +91 9947422200/9744166610
    Land phone: 91-484-4049001 / 03
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